The Importance of Using Email Marketing at Your Insurance Agency

Agent Caffeine

Agent Caffeine

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Every insurance agency should connect with its clients. Yours does as well. When you’re looking for tools to help you communicate, Constant Contact could be that tool. What does this hot marketing program do?

What’s Constant Contact?

You might have guessed that Constant Contact allows you to remain in touch with your insurance clients. Constant Contact began as a tool to assist modest companies in fields which are dominated by big businesses which have large marketing budgets. In accordance with Constant Contact,”Clients get real results through email newsletters, surveys, events, Facebook promotions, online listings” and other online marketing and advertising approaches.

Constant Contact is a versatile online tool that has many diverse uses in your small insurance agency.

It makes it a lot easier to market to your customers by letting you customize emails with email editors and custom templates. It is possible to import your contact information from many different sources, such as Google and Outlook email accounts.

If you want to segment your email lists, Constant Contact allows you to do so. This enables you to send out messages to different kinds of customers, such as those who bought auto insurance from you in the previous year. Segmentation will help you become more nimble and focused in your internet advertising.

When you’re searching for information about your customers, Constant Contact permits you to develop predictive analytics and informs you of earnings with sales alerts.

It is also possible to finish documentation such as earnings reports and statements within Continuous Contact.

What About Technical Support? 

When you work in a small insurance provider, you might not have somebody who is devoted to providing tech support for your industry. That makes it particularly important to find marketing and other software programs that provide their own technical support. Constant Contact provides one-on-one specialist coaching together with online resources and support to help you succeed in implementing this marketing program.

While you may feel as if you’re too little to actually benefit from a marketing program or that you don’t really need that kind of advertising to enhance your bottom line, any company may benefit from an app like Constant Contact, however little it is.

By Way of Example, with an Internet Marketing program, you can:

  • Gather information about customers and use it to refine your marketing campaigns
  • Target your advertising to more specific audiences.
  • Follow up quickly and with customers that are interested in certain insurance info.
  • Understand where your earnings are coming from and if.

Host events like insurance seminars. According to,”Constant Contact makes it easy for businesses that host events together with its event registration tool.”

Automate a few of your social websites and email posting.

Import lists from multiple sources so that you have one, integrated email listing rather than multiple lists on different peoples’ computers.

At Agents Caffeine, we want to help you connect with your clients. Are you ready to improve your communication? Talk with us about our many benefits and packages. 



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