Social networking marketing for insurance is undergoing significant growth.
As per a report by consultancy firm ITDS:
100 % of 20 major global insurers are busy on Facebook.
100 % are also active on LinkedIn and YouTube.
95 % are active on Twitter and 75% are utilizing Instagram.
While providers recognize that insurance social networking advertising is important to future expansion, many struggle to keep up with the pace and drive real results in their attempts.
Social Media Marketing for Insurance Agency: The Challenge
People are not quick to anticipate insurance providers.
That is one of the biggest obstacles to performing social networking marketing for insurance agencies.
So how can you reach the point at which your insurance agency or brand can inspire trust among clients?
Here are a few dos and don’ts to help you craft a winning plan for insurance social networking marketing.
Social Media Marketing for Insurance Agencies: Dos and Don’ts
DO: DELIVER QUALITY CONTENT
Your Facebook Page or Instagram accounts aren’t online billboards. The content you discuss on social websites ought to be informative, helpful, or educational rather than exclusively self-promotional or salesy.
Consumers are searching for insurance suppliers not only to sell them a policy, but also to educate them on ways to secure their assets and most valuable possessions.
Here are some Fantastic insurance social networking content thoughts:
By sharing the type of content that customers are especially searching for, you can drive increased engagement levels on social networking. You could even foster trust more efficiently and potentially gain more referrals.
DON’T: IGNORE THE POWER OF LINKEDIN
Many insurance brokers register for skilled networking site LinkedIn only to end up not using it.
The secret to social and insurance media is to get people’s mindshare. Focus on delivering information that can foster trust. And provide options and resources that continually educate your viewers.
DO: EMBRACE ONLINE REVIEWS
It is totally natural for insurance providers and agents — for virtually all types of business owners, actually — to be kind of cautious of social media comment sections and internet reviews.
Reviews should be an essential part of social networking marketing for insurance brokers and providers.
Respond to testimonials . Listen and respond to client feedback. This helps you effectively develop and sustain trust-based relationships with your clients and policyholders.
Social media marketing has become a valuable platform for insurance consumers to ask questions. It is where they generally attempt to get help with coverage or asserting problems, air out complaints, and get customer service.
Do not dismiss them.
DON’T: MAKE LIKES AND FOLLOWS YOUR ULTIMATE GOAL
Social media marketing for insurance agencies involves so much more than getting a hundred or thousand”enjoys”, or growing a community of followers.
Have tracking systems in place so you can assess the ROI of your attempts. Track how many leads are generated via societal, check out of your cross-sell and referral stats, and monitor your participation rates and opinion info, etc..
The information you collect will allow you to refine your prospective social media initiatives and campaigns. It will also help you correct your investment aims, so it’s possible to reach out to and engage with the right audience.