A social networking presence helps your insurance agency connect with customers and build your brand an audience. It raises individuals’ trust in your company and permits you to get in touch with customers at a visible, one-of-a-kind degree. As you develop your existence on Facebook, what exactly does your insurance agency have to understand?
Why Choose Facebook?
According to Oberlo, Facebook remains the most common social media platform. While there are many different social media platforms from which to select, including LinkedIn for business contacts and Instagram and Pinterest for visual articles, Facebook provides broad coverage to a wide group of individuals. Your agency can begin with Facebook and branch out when your capacity allows.
Setting Up a Facebook Page
Setting up a Facebook page is comparatively simple. However, you’ll have to come up with a private Facebook account first if you don’t have one yet. Based on HootSuite,”before you are able to register for your Facebook business page, you need to log in to your own Facebook account. But do not worry–that the information from your own personal account won’t be publicly visible on your business page.”
Go to the Publisher area of Facebook, where you’ll find the walk through for setting up your Facebook page. You’ll Need to:
Choose a page name.
Choose a category for your company.
Describe your company.
Fill out the”About” area for your industry.
Be ready to enter business contact information.
Make sure that you have a business and cover photo.
Branding Your Page
As you put up your Facebook page, consider how you want to brand your business on the platform. You will need a title and logo for your own profile photo, and you will also require a cover photo, which you may change during the year should you wish. You are able to add pictures from your bureau’s events, and you’ll be able to add events such as webinars in the Events section of the page. These form part of your company brand. This includes the responses that you give to peoples’ comments on your Facebook articles. Be certain you’re prepared for digital dialogue.
Tracking Your Page
Once you’ve developed a Facebook presence, you need to monitor your FB account, such as the messages onto your webpage. Proceed to the bell icon onto the top right of the webpage to notice anyone who may have tagged your business in a place. Regular monitoring and posting of your account and your mentions are essential so that you maintain control of what is happening on your webpage and can respond to questions, compliments, and testimonials of your company.
If you’re looking for tools to assist with your insurance agency’s digital marketing, connect with us at Agent Caffeine.