Pay Per Click
We’re on a mission to change the world—one click-at-a-time. There’s nothing more satisfying to us than seeing our clients’ businesses grow. It’s painful for us to watch ineffective PPC management waste a company’s potential. To get the most out of your campaigns, we create a consistent and compelling message that combines the right keywords, ad messaging and site experience to produce sales. We don’t stop there, though. We also test and analyze every aspect of your campaign and rigorously optimize it from click-to-close.
The consistent combination of PPC management, optimization and analytics is how we grow businesses…one click-at-a-time.
How We Succeed
At Agent Caffeine, we believe that there are two key aspects to successful paid search marketing: strategy and follow-through.
For each campaign, we create a marketing strategy that defines how your offering meets the needs of your potential customers. We then use that strategy to create a consistent and compelling message that combines the right keywords, ad messaging and site experience to produce sales.
Once your campaigns are set up and driving results, we spend time every week testing and analyzing every aspect of your campaigns to ensure that they are performing optimally.
By combining paid search management, optimization and analytics, we set you up for success and ensure that your campaigns provide the best return on investment possible.
Paid Search Platforms
While Google Paid Search is certainly the biggest paid search platform, it isn’t the only one out there. Bing, Yahoo, AOL and even ASK also have paid search opportunities that can sometimes yield remarkable results.
Bing/Yahoo Paid Search
Google represents about 70-80% of online search traffic. Bing and Yahoo make up the other 20-30%. Google search traffic is different from Bing or Yahoo traffic, so you can’t just export your Google paid search campaigns to a different platform. Sometimes, keywords and ads that perform poorly in Google are more effective in Bing or Yahoo or vice versa. For this reason, it’s important to understand the differences between the search engines and setup custom tracking and analytics for each platform
Google Paid Search
Google handles over 3 billion searches every single day. That’s over a trillion searches a year…and the number is growing! Businesses today need a strong search engine presence to be competitive, which means showing ads on Google Search results pages right when customers are looking to buy. Generally speaking, every online marketing strategy should include some sort of paid search presence on Google. Choosing not to compete on Google is essentially like choosing to hand your customers to your competitors.
Where Campaigns Fail
While paid search advertising can deliver fantastic results, it is also a great way to waste your marketing budget. Over the years, we’ve observed a lot of online marketing campaigns struggle to overcome the following paid search challenges.
PPC Statistics and Trends
The industries spending the most on PPC advertising in 2018 include retail, travel, publishing and education. The consumables, automotive and home improvement industries are spending the least on PPC advertising.
Search Ad Statistics
Google search ads (and Bing search ads) target people at the moment they’re searching for your product or service. They appear at the top (or bottom) of the search engine results page, and if you can secure the top spot you’re pretty much golden.
Of People say paid search ads make it easier to find the information the need while searching online 75%
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Google reports that search ads can boost brand awareness by as much as 80%, making consumers more likely to remember your brand and interact
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75% of people that click on ads say that ads make it easier to find the information they’re looking for. (Search Engine Land, 2019)
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There are 160 billion+ monthly Google searches.
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In 2018, consumers who click on an advertiser’s Google search ad prior to visiting a store are 27% more likely to buy something in-store.
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Consumers who clicked on an advertiser’s Google search ad prior to visiting a store spend over 10% more, on average.
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51% of searches are longer than 4 words. (Wordstream)
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Appx. 70% of all online searches are Google searches.
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Appx. 1,200 words count average for top content.
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90% of online users trust reviews. (Google)
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75% of marketers say SEO is content creation.
Complexity
Paid search platforms like AdWords make setting up a paid search campaign easy. After all, they make money whether or not your campaign is successful.
Actually making money off of paid search, on the other hand, is much more complicated. There are a lot of subtleties to managing a profitable campaign and the amount of time required to master and maintain paid search marketing often catches companies by surprise.
Of consumers go online to find local products and services